A video from eve frsr explains the look: lots and lots of blush across your cheeks, temples, and even nose, dotted-on freckles, and colorful hair with pigtails. They’ve developed an aesthetic all their own, which includes a very specific makeup routine (a trend we’ve seen across all three of these new aesthetics). The E-Girl is Gen Z’s “scene queen,” according to Fashionista, and her winged eyeliner, faux freckles, and colorful hair clips are taking over short video platform TikTok. What TikTok describes as “a unique style inspired by the goth, K-Pop and cosplay movements” lashes back against perfectly polished Instagram influencers. Knowing that, we rounded up three aesthetics that are taking over social media today and making their mark on pop culture: And considering this video has nearly 500,000 views (and there are many more like it), the internet is interested in these looks. This new mindset has allowed new cultural niches to flourish, and since likes and views are the highest status symbol available in the world of social media-they’re becoming Gen Z’s top online celebrities and influencers, all because they’re not afraid to stand out.Īs you can see from Yasmin Amin’s YouTube video where she dresses “as a different aesthetic everyday for a week,” there are plenty of different styles cropping up on the internet. They’ve applied these opinions to their personal style, with 71% of teens telling us in our Shopping & Fashion Topline that they like to dress in their own, unique style and 52% adding that they’d rather stand out than fit in. We found in our trend Unique is the New Cool that 74% of 13-17-year-olds think that being the same as everyone else is boring and only 17% think that being called “basic” is a compliment-while 50% say it’s an insult.
Plus, those that stand out aren’t ostracized these days instead, they’re celebrated.
Even “normies” (AKA normal people) follow their accounts for fashion inspiration or just to curate some unique aesthetics into their social media feeds. The generation that grew up on social media is no different, but the internet has allowed these cliques to take a larger stage in the pop culture conversation than ever. Think: punks, goths, emo kids, greasers, etc. These three subcultures are flourishing on social media, where their bold and unique aesthetics are applauded by Gen Z…Įvery generation has its aesthetic cliques, devoted to standing out from everyone except their like-minded peers.
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